Frito-Lay has announced the latest Skylanders promotion called Choose Your Hero. This contest will give one lucky winner the gift of naming one of the Skylanders in the next Skylanders game as well as a $100,000 scholarship. There are three potential characters that could be named. (See pic) Entrants will have to submit a name and a 200 word or less reason for coming up with the name for that character. One winner for each character will be selected. Then fans will get to decide which character and name get put into the next Skylanders game. The contest is open from 2/24/2014 until 3/21/2014 at which point the favorite character entries will be chosen for voting. Final character voting is expected to begin in May. For full rules and to register go to the Frito-Lay website here.Share this article!